Media & Entertainment: digital innovation for a growing market
In a creative and innovative field such as "Media & Entertainment", it is essential to embrace new technologies, develop new distribution models and meet the needs of increasingly demanding, evolving and aware consumers.
Responding to new demands for fruition is the main goal for business growth, so it is crucial to innovate the products and/or services delivered and to increase knowledge of consumer preferences and habits.
Technological investments are mainly directed towards Mobile area, in order to support new patterns of information and entertainment content, as well as optimizing and innovating customer-caring and loyalty services in omnichannel logic.
In this scenario, a data set is essential, especially in developmental optics, for customer profiling, study and launch of custom services, real-time design and management of targeted advertising campaigns.
I&I is ready to support you in this growth path. Contact us now for more information.
